Each month and year several companies undergo the process of rebranding. This can be due to a variety of reasons. One of the primary functions of rebranding is played through the use of logos. For him, the change could be either complete or only partial. Because it’s the logo that will be the image of the business before the public The logo should reflect the story of the brand’s evolution or future objectives. The world’s top companies have modified their logos in some way or another to reflect the latest trends, and also to stand out significantly from their competition.
The final logo must be in tune to the latest trends and be bright enough to catch the attention of the consumer due to the increasing amount of ads.
In addition there are a variety of methods to enable you to create an entirely new logo or modify an existing one, for example:
- The creation of the logo solely by the proprietor of the business or employees of the company,
- The process of creating and changing logos through specialized agencies or freelance designers, however, the cost of this work can be quite high.
- Logo creation in specially designed programs that allow you to select various choices.
In one way or another the rebranding process cannot be fully completed without altering the current logo of the company.
The primary reasons behind rebranding
There are many reasons for companies to be redesigning their brand. This is the reason the choice of logo must be based on. The principal reasons for this are:
- Expansion of the business and its expansion into new markets internationally,
- The image of the company’s image is being harmed in a variety of circumstances
- A failed campaign for advertising that can further hamper the growth of the brand
- Brand recognition.
In the process of rebranding, there are many is going to happen in the business, however, it is advised to begin rebranding by an emergence (change) in the design. This will be the new look of the business and advertise its products and services not only on the domestic market, but also on the international market.
Strategies to design and alter the logo
When you are creating or changing the logo of your company it is important to be attentive to a variety of factors, such as:
- The activities of the company
- Rebranding reasons,
- Modern trends in the development of logos,
- Logos should be able to be able to solve.
Based on this, you can choose the method of creating an identity, and then choose the elements that will help make it stand out from the competition.
1) Unique fonts
Logo by Pixtocraft
This style will allow you to use the same logo, but at same time, it gives the logo a new look, which can draw the attention of customers. In addition nowadays, there are numerous types of font and a logo with text is able to be used on a variety of websites, opening up new opportunities for advertising and advertising your brand.
However this logo will be difficult to duplicate It can also be distinguished through the use of vivid colors that in the start will grab the attention of customers.
2.) Maternity hospital fashion from the 90s
Logo created by SAMPLE
In the 1990s, there were many interesting logos, which are now gaining popularity with people. Of course, it’s not a good idea to copy designs from the past however, one of the options available can use as a starting point. Since the majority of logos today feature vibrant and vivid colors It is likely that they will surely grab the attention of the consumers.
3) Layering
Logo created by Md Motaleb
This is a great option for businesses that are expanding what they do in their business. There are many ways to add elements to your existing logo that indicate the future direction of branding development. However the original symbolism will be preserved to show the history of the brand. people are inclined to believe in brands with a background, as if the brand has been operating on the market for some time that means it is a brand that has been successful and has a lot of respect from people.
4.) Games that use symbols
Logo designed by Md Fahad
Additionally, the pattern of playing around with symbol could aid in the preservation of the current logo, and will add a new dimension to it. The changes only affect an element that is part of the logo however its meaning is going to be completely altered. The logo will stand out from the logo that is familiar to many, however it will also be able to be recognized as having an original history will be recognized that will allow you to retain loyal customers who are loyal to the company.
5.) Reduction of logo
Logo by Abdullah Designs
It has been seen since the advent of the Internet and it is yet to not let it lose its popularity. Numerous websites and different social networks are emerging that are loved by diverse segments of users. The small logo permits it to be displayed on numerous sites on the Internet and also on social networks which can significantly increase the reach of your audience and increases brand recognition and is one of the most important requirements to enter new markets in which the brand was never recognized.
Conclusion on the necessity to alter the logo
The logo’s change is essential when it comes to rebranding the business. Changes are made even by businesses which are world-class in particular segments that are market-leading. Through changing its logo, they catch the attention of those who are contemplating changes to the existing logo. This leads to the reality that the brand is even more well-known, which leads to an increase in sales, and consequently, an increase in profit.
